When distinguished creative director Charles Longbottom launched Shokk&Awe, he wasn't just building saunas - he was crafting immersive, authentic experiences. Despite having a stunning product, seamless operations, and a strong brand identity, the brand wasn't reaching its ideal audience. Charles approached us with a clear need: connect Shokk&Awe with people who truly resonate with its ethos.

Our approach was rooted in deep collaboration. Through monthly workshops, we explored Charles's vision, extracting the essence of the brand and translating it into compelling narratives and visuals. Every piece of content was intentionally designed to reflect Shokk&Awe's aesthetic, values, and aspirational lifestyle. We focused on authentic storytelling, consistent visuals, and messaging that positioned the brand as a statement of identity.

Strategically, we focused on Instagram as a primary channel to expand reach and engagement, creating content that spoke to both existing followers and new audiences. We also built a tailored sales funnel to guide users from discovery to lead qualification. The results were staggering: 9,053% increase in website traffic, 2 million impressions, and over 20k followers—proving the power of purpose-driven content.